Dive into this week’s high pics, which embrace hip-hop’s name for higher healthcare and Tom Kerridge’s UK farm tour.
Each week, The Drum picks the highest international campaigns from our Artistic Works. You possibly can submit your new work right here.
This week, Jane Lynch performs with Legos, Breast Most cancers Now raises consciousness of secondary (metastatic) breast most cancers and Eliud Kipchoge helps a fellow runner to the end line.
Commercial
Dunelm: The Residence of Properties by Creature London
It’s electrifying: a brand new TV industrial for Dunelm goals to get everybody on board with the next concept: the UK-based homeware chain is “the one [they] want – sure, certainly.”
‘The Residence of Properties’ reprises the British homeware retailer’s present calling card however revitalizes it by rewriting ‘You’re The One That I Need,’ the duet between John Travolta and Olivia Newton-John within the universally cherished musical Grease. Within the advert, a household struggles with their uninteresting and drained décor then visits Dunelm, a one-stop store, to seek out all the things they might presumably have to rejuvenate their dwelling.
The marketing campaign was ideated and developed by London-based artistic company Creature.
Britain Get Speaking: The Hardest Topic by ITV
The price of residing disaster, a pandemic and troubling world occasions have all had a damaging influence on child’s psychological wellbeing, in accordance with a brand new advert from ITV’s ‘Britain Get Speaking’ marketing campaign.
Supported by Thoughts, YoungMinds and SAMH in Scotland, Britain Get Speaking encourages individuals to take care of their psychological well being by connecting with others. The brand new spot doubles down that out of all the varsity topics, typically psychological well being is the toughest for youths to know. The spot prompts adults to encourage kids to “do their homework and get speaking” on the subject of how they’re feeling.
Commercial
Energy to the Sufferers: Hip-Hop PSA by Swift River Productions
In a star-studded PSA launched by nonprofit group Energy to the Sufferers, hip-hop heavyweights – from Chuck D of Public Enemy to Methodology Man of Wu-Tang Clan – urge elected officers to create a clear, truthful and reasonably priced healthcare system for all Individuals.
Within the movie, Fats Joe, Rick Ross, Busta Rhymes and different rappers draw comparisons between the PSA and themes inside their music, explaining that hip-hop has all the time been about elevating consciousness of societal ills. At present, they are saying they flip their consideration to “a healthcare system that has been rigged in opposition to all of us.” The movie was launched simply earlier than Congress votes on healthcare transparency payments and as hip-hop celebrates its fiftieth anniversary.
M&S: This Is Not Simply Meals – It’s By no means Simply Meals
Tom Kerridge appears to be in a reflective temper in M&S Meals’s newest advert. Within the spot, the TV chef excursions the UK, assembly with farmers and studying about their produce and sharing all of the issues he didn’t know in regards to the retailer’s processes earlier than beginning this journey underneath the strapline.
The TV advert, aptly referred to as, ‘This Is Not Simply Meals – It’s By no means Simply Meals,’ additionally marks the 2023 finale of the model’s ‘Farm to Foodhall’ sequence.
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Sony: LinkBuds S x Olivia Rodrigo
Sony, in collaboration with 20-year-old hit-maker Olivia Rodrigo, not too long ago launched limited-edition co-branded LinkBuds S earbuds, in addition to a brand new advert spot based mostly on Rodrigo’s music video for Unhealthy Concept, Proper?, off of Guts, her second studio album, launched earlier this month through Geffen Information.
For Rodrigo’s advert spot, Sony introduced on the Unhealthy Concept Proper? music video director, Petra Collins. Within the advert, Rodrigo dons her LinkBuds S and will get misplaced in her personal music as she dances across the identical home and among the extras from the unique music video. The trouble is a part of Sony’s new ‘For The Music’ model platform, which launched in July and includes hands-on collaboration on merchandise with artists and bringing their distinctive visions to life.
Burger King: The Hand by Buzzman
In 4 new spots by media firm Buzzman, quick meals big Burger King is claiming that gamers and coaches aren’t speaking ways however as an alternative planning what they’re going to must eat.
The adverts kicked off on Amazon Prime Video throughout the Paris Saint Germain v Marseille Classico and can proceed to seem throughout upcoming Ligue 1 video games. It’s not the primary time Burger King has made tongue-in-cheek soccer revelations. A earlier video confirmed the world why using VAR had been closely criticized throughout video games.
Breast Most cancers Now: If I Had Extra Time by BMB
Breast Most cancers Now, a British breast most cancers analysis and assist charity, has launched a heartbreaking brief movie titled ‘If I Had Extra Time’ that depicts the realities of going through secondary breast most cancers. The situation is outlined as a type of incurable most cancers in whichcancer cells that stemmed from the breast unfold to different elements of the physique.
Within the movie, every of the ladies get weak about how they might spend extra treasured time in the event that they have been afforded it. One needs she may see her son get married; one other needs she may inform extra individuals she loves them. The marketing campaign launches forward of October, which can also be Breast Most cancers Consciousness Month. It was developed in partnership with artistic company BMB.
Nike: Have A Lovely Run by Wieden+Kennedy London
This week, Nike launched a colourful spot starring Eliud Kipchoge, the best marathon runner of all time. Within the advert, titled ‘Have A Lovely Run,’ Kipchoge guides a fellow runner on her journey by the outside, highlighting his constructive and calming strategy. The movie is from Wieden+Kennedy London and begins with the protagonist placing on a pair of sci-fi-inspired shades that deliver a larger-than-life Kipchoge into her view, giving her phrases of encouragement.
Lego: Group Play is Your Superpower by Droga5 Dublin
Lego not too long ago revealed its first-ever playable advert titled ‘Play Is Your Superpower.’ Within the spot, actor Jane Lynch portrays a work-obsessed exec who turns into enlightened to the advantages of play by seeing its influence by the eyes of six adventurous kids. The youngsters are on the workplace throughout ‘deliver your youngster to work day’.
The marketing campaign, a collaboration between the toymaker’s personal artistic company and Droga5 Dublin, hopes to encourage adults to prioritize play for the youngsters of their lives. It is going to run for 4 months with three key moments: the autumn launch, World Play Day on October 12 and throughout the model’s peak vacation season. Ellen Kuras, finest recognized for her work on the Academy Award-winning movie Everlasting Sunshine of the Spotless Thoughts, directed the spot.
Postmates: That is Your Mind on Meals by Mom LA
From the chewy bliss of boba to a fiery chunk into Nashville sizzling rooster, consuming meals isn’t only for sustenance. It’s a dynamic expertise that elicits sturdy feelings inside all of us.
Tapping into this meals phenomenon is supply pioneer Postmates with its most up-to-date advertising and marketing push, ‘That is Your Mind on Meals,’ which rolls out all through September. Spanning brief movies, influencer partnerships and commissioned out-of-home murals by LA artists, each facet of the built-in marketing campaign cements Postmates because the model that satisfies essentially the most excessive cravings.
The marketing campaign was ideated and developed with Postmates’ Los Angeles-based artistic company, Mom.
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